On a clear morning in Denver, high school students figured out how to grow greens with the help of Kimball Mask, the brother of the infamous Ilona Mask. In the 90s, he helped his older brother run Zip2 and the company that later became PayPal. Today he is engaged in completely different.
"Real food is a new Internet, in the sense that young entrepreneurs today start eating, trying to make real, which is simply tastier. This is the food you trust, which you feed your body and which you trust to feed the planet, "Mask told CBS.
Mask is still working with his brother's businesses, Tesla and SpaceX. But his personal enterprise became a matter of all life: the replacement of high-calorie foods is more healthy. Mask has always been interested in cooking, visiting culinary school after he achieved something in the world of technology. But the tragedy with the twin towers of 2001 greatly changed his attitude.
"I lived very close to the World Trade Centers and, looking out the window, I saw the falling towers. It was a very difficult experience. But in this process I was invited by a volunteer to cook food for firefighters. This showed me the strength of society, showed that food unites that real food can revitalize people even in the most terrible conditions. "
Together with partner Hugo Matheson Mask opened his first restaurant The Kitchen in 2004. Then The Kitchen expanded to the Kitchen Restaurant Group and began serving elite restaurants and delivering ready meals
Mask wants to make sure that no matter where you live, the farmer will never be too far away. He is trying to implement this with the Brooklyn startup Square Roots, which turns transport containers into vertical urban farms. In such farms, two acres of area correspond to an open field of 100 square meters.
As the number of American farmers is steadily declining, Mask is not simply investing in technology to move agriculture into the future, but to the future of the farmers themselves. In 2011, he co-founded the non-profit organization Big Green, which provides food for the schools that are most needed.
Seyas Big Green serves 460,000 students in seven states and hopes to reach 1 million by 2020.
"Sometimes I say that 90% of children never took the soil in their palm, never pulled the carrot from the ground, never tore off the cherry tomato from the twig," Kimball says. "And when they do it for the first time, for them it's like a magic trick. Their feelings come to life to understand what a real food might taste like. "
The article is based on materials .
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